What 8 things could you do to grow your brand today that doesn’t cost any money?

grow your brand

What 8 things could you do to grow your brand today that doesn’t cost any money?

Do you want to grow your brand and your business, but you’re not ready to invest in additional support or services? Or are you a start up business with a budget appetite set to ‘FREE’ for now? Good news! There is plenty you can do yourself, NOW.

Check out our top 8 actions below and get cracking! And remember, we’re only a phone call away (03) 9662 9900 if you have questions or need some assistance.

8 ways to grow your brand (right now, for free)

  • Audit your brand and social media strategy and your channels – what is your target audience? What channels does your target audience leverage? What does your presence look like? Does it appeal to that audience? If you’re not sure, ASK some loyal clients or friends in the demographic that you’re trying to reach to give you feedback.
  • Define your brand’s voice – creating a consistent style and personality will help you shine through the noise, and perhaps a bespoke hashtag to use with your posts. It’s also much easier to sit down with your team and brainstorm/workshop content ideas and put them in the calendar instead of trying quickly to come up with something last minute each week.
  • Create a content calendar – determine your frequency and then find a consistent time of the day/week to post when you have peak traffic (and so your followers can anticipate your posting rhythm).
  • Network within the network – Facebook and LinkedIn are great for this. There is very likely a number of groups out there that suit your business, but it may take a bit of searching and creativity to find them and request membership. And once you’re in, your job isn’t done – what are the rules for the group, how can you engage? Can you make a special offer exclusive to them or is direct marketing prohibited? If you’re not allowed to do that, then you need to make an effort to regularly and genuinely engage with the group to lift your brand’s profile.
  • Activate your biggest secret weapon – your people! Most of you are great businesses, so I can make the assumption that you consist of great people. These people can be your biggest advocates. They can also help you to ‘beat’ the social media platform’s algorithm. Ask your people to SHARE or at least comment on your posts to amplify your message – it can have exponential results!! (Also note that ‘likes’ don’t do a great deal so a comment or better yet a share is what you’re looking for).
  • Engage with influencers – now with this I don’t mean pay someone on Instagram to spruik your brand. Rather, find symbiotic individuals or companies that are considered thought leaders within your industry and begin to follow them, comment on their posts using your brand’s account, share their content to your company page, etc. You’ll be surprised how many people following them will also take notice of you if you add interesting and informed commentary.
  • Always respond to comments – positive or negative one of the most important things you can do is to respond to comments, and quickly. Many businesses get nervous about responding to negative posts, but have a think about negative reviews you’ve read – a professional, polite and constructive response often leaves the reader feeling more positively about the brand.
  • Review your results – which posts had the most reach? What was the topic, timing? Learn from your audience about what they like and want to see more of – or if you’re not sure you can do a survey or a poll and get more quantitative view.

And then once you are seeing results and have a little bit to invest in your marketing, you can consider inexpensive steps like social media ads or work to optimise your website for search. You can often get a much greater engagement, measurable results and increased return on investment than traditional advertising like print, radio or television (and typically less expensive than Google Ads).

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What are the top 5 trends in business right now?

business trends

What are the top 5 trends in business right now?

The beauty of being a consultancy is you can be a yardstick for what is in and out of favour. In my experience projects tend to go in cycles – last year it was all about policies and compliance, this year businesses large and small are looking for growth.

Below is a snapshot of the top 5 business trends observed over the last 6 months:

  1. Google Ads – More and more clients are realising the ROI and control Google Ads can provide. Start up businesses keen to kick start their business with new clients, businesses with a unique offering wanting to let their target market know where to find them or even businesses such as insurance broking competing in a highly competitive market wanting to jump above their competitors. Whilst you pay to position your business at the page 1 instantly, and the latest research suggests at least 30% of Google traffic will click on ads – the beauty of Google Ads is above and beyond any other paid advertising you are able to control your spend and manage your ROI day to day!
  2. Audits, reviews and functional assessments – If you want to know how you are travelling against a baseline or competitor or want to build the foundations for a business case? The last 6 months we have seen a significant wave of requests for audits and reviews of small business performance or a specific business function such as HR, talent acquisition or marketing. Particularly in the lead up to Christmas we have been asked to undertake reviews and projects to support building a business case to request funding next financial year.
  3. Employer Value Proposition (EVP) – Employer brand used to be the focus of larger businesses with high volume talent needs, however the war for talent is real and we are hearing more and more from large and small clients alike that are keen to improve the external offering to their future employees.
  4. Performance management, annual reviews and kpi’s – This goes in and out of favour each year, but fundamentally businesses that are successful have a clearly aligned performance management process where employees feel valued and believe the system is fair and aligned to the business goals.
  5. Restructures – Business structural change is very common now, however we still find employers don’t navigate this well on their own – supporting businesses to do this well, manage any challenging conversations with empathy and clarity and ensure that the process is compliant has been a constant focus for us over the last 6 months.

Business trends questions?

If you want to know more about any of the projects don’t hesitate to give us a call on (03) 9662 9900.

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Creativity & Collaboration, from a PowerPointphobe with Mondaymorningitis

creativity and collaboration

Creativity & Collaboration, from a PowerPointphobe with Mondaymorningitis

*spoiler alert* I love telly, if you’re one of those “I don’t have a TV” types then hit back or remove the connection. 😉

I’ve posted a few times on LinkedIn how much I love ‘Desert Island Discs’. It is my go-to podcast and because it is aired on a Sunday morning in the UK, it acts as a great tonic for any of us Aussie dwellers suffering a case of ‘Mondaymorningitis’.

Russel T. Davis is a Welsh screenwriter and TV producer responsible for the original and ground-breaking Queer as Folk, the revival of Doctor Who and the terrifyingly brilliant Years and Years which is currently being shown on SBS.

A brilliant idea versus a lacklustre outcome?

There was something he said in this episode in a response to his approach to writing which was ‘sometimes the sketch is better than the finished painting’. He went on to say that the more you layer on to the original idea sometime the final product loses some of the sparkle, innovation or creativity the original idea had. Collaboration with others has helped him along with this to an award-winning level.

I always seem to find something in that resonates with me in these ‘Desert Island Disc’ episodes. In this case, it reminded me of my strengths – I love the sketch piece, get me front of a white board with a problem to solve and I’m all over it. I enjoy the creative part of the process and the execution, however, I recall that in the past I’ve often felt strongly the comedown of completion.

Collaboration is the cure

Maybe this why I’ve had an enormous amount of fun consulting these last two years. While I like working in-house for companies and have immense amount of excitement to see a project come to life, I always felt a sense of loss once it was done and dusted.

What have I learned from this emotion? It’s that the layering piece, getting the sketch to become a painting, is about collaboration with others, and as a self-diagnosed ‘PowerPointphobe’, I’ve had to surround myself with great ‘artists’. The comedown isn’t there anymore and I’ve learned to celebrate and keep going with the finished product, internal speak would call this operationalising!

The benefit of being part of Businessary is that I get to work with people that complement my strengths and where I like to play. We get to create something special for client through the power of team and this is so incredibly rewarding. The planning and the end result are equally rewarding. To get to help operationalise an EV strategy, a talent acquisition transformation or even the onboarding of talent we’ve helped hire, time and time again is truly awesome.

Four things to take away from this:

  1. Cure your Mondayitis with the Desert Island Discs podcast.
  2. You don’t have to be the creator and the artist, or the ‘attention to detail’ person. Success is in the team you assemble around you.
  3. There are two made up words in this blog.
  4. Give me a buzz on 0422 211 297 or drop me a note at [email protected] to talk all things TA.

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