Facebook is the most popular social media platform in Australia. With over 16 Million active users to date, it’s no wonder it’s a highly sought after digital marketing channel for businesses wanting to advertise their services on. Here’s the 4 major benefits of using Facebook Ads to generate leads for your business.
1. Highly effective targeting options
Facebook targeting is so refined it can now and it just keeps getting better, it’s a great platform for lead generation and to put you in front of customers who have never heard of you before by targeting you based on demographics, age, job, marital status, pages you’ve liked and much more.
2. Ad Creation Options
There are a multitude of Ad options, anything from ‘learn more’ campaigns, to ‘sign up’, to ‘app install’ campaigns, from linking you to an online shop. You have full capability to select your target market or interest group and then select the action you want them to take whether its getting them to know you through and engagement campaign or direct sale and leads through a conversion option.
3. It’s Instant
Similar to Google Adwords, Facebook ads can also be up and running in a matter of minutes (subject to Facebook approval of course) which means you can be getting website traffic and potentially leads very FAST!
4. Retargeting Options
Facebook has a Facebook pixel which you can place on your website to capture and create marketing lists for future retargeting. You can even create lookalike audiences based off your current website traffic, email and Instagram lists, which means you are able to target new customers based on your existing customer database behaviours. This means we can be a lot smarter with our marketing dollars and you get better results when you use targeted lists and lookalike audiences than if you were targeting just based on interests and demographics.
If you are still unsure if you should put your marketing dollars into a Facebook campaign or if it’s the right move for your business, feel free to contact us today and scheduled a free consultation.
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