International Women’s Day 2024
And we see you over there on the internet,
Comparing all the girls who are killing it,
But we figured you out,
We all know now, we all got crowns,
You need to calm down.
– Taylor Swift
JWS Research: Variety. Impact. Growth.
Embarking on a discovery process for an organisation that operates with the mission to looks to find out what Australians are thinking through their research sounds slightly intimidating. However, we were able to dig deep and uncover what makes their people chose to work there and why they continue to choose to stay.
Respect@Work
On 12 December 2022, the Sex Discrimination Act was amended to include a positive obligation to eliminate sexual harassment. Following that, the Fair Work Act was changed to include an express prohibition on sexual harassment.
Custom Fleet: Going Places. With Us.
“Having that clear articulation of what makes your organisation great is so powerful. We can build on our strengths. We can speak to candidates about our business with the evidence from our people to back it up.”
Shaun Cameron -Director, Talent and Culture at Custom Fleet
SwitchCo: Career Making Experiences
Running an EVP and Employer Brand project for a Project Management company might sound like a high bar but the Businessary and SwitchCo teams collaborated so well together and the result is a fresh, authentic approach to attracting and retaining top project management talent. We were so pleased to see this one come to life!
10 Reasons Why Every Business Needs a Marketing Strategy
Marketing isn’t a one-size-fits-all game. It’s a complex puzzle that requires understanding, precision, and strategic thinking. A marketing strategy isn’t about following a trend or copying competitors. It is about building a roadmap that resonates with your unique business landscape. Here are ten concrete reasons every business needs a bespoke marketing strategy.
Businessary launches Mappit: A refreshing new performance management platform
Businessary is excited to announce the launch of Mappit – an innovative performance management platform that aims to make people management in businesses easier and more effective.
Artificial Intelligence (AI) tools and the future of B2B Marketing
Have you heard about AI tools like ChatGPT, DALL·E 2 or Midjourney? If not, you soon will. Whether you decide these are useful tools or the end of the world as we know it, here’s what the Businessary Marketing team wants you to consider.
Talent Blazers EVP podcast featuring Businessary
“There are a few key components of building up an employer brand and employee value proposition (EVP), starting with discovery through to the development of the brand strategy through design and assets, and then deliberately through campaigns and the way that you use it. But I think if you look at Discovery… probably all of us have been caught out when we have gone straight to solution mode.”
T4 Group: T4U EVP & Employer Brand Case Study
We set off with the mission to uncover what differentiated T4 Group from other organisations as a place to work, in order to attract the right talent. We delivered a unique and compelling Employee Value Proposition that authentically encapsulated what it was like to work at T4 Group.